Sunday, August 13, 2006

Going The Extra Mile

I want to share with you a recent experience which, although with a client but with a contact, could have easily have been with one of our clients.

I met with a young lady who I will call “Sue”. We met to discuss how she could support Lawyers for Change. In doing so she told me that she did workshops about “peace”. At this stage she was attempting to set up her own business but was not clear about it. We took time out to discuss that and my first comment to her was that “peace” was not a product but a by-product of how people behave in the same way that money is a by-product of giving something of value.
Indeed, we explored the subject of providing something of value and it was obvious to her then that “peace” could not be a product as it had no value as a service and yet was obviously inspiring for her.

Through this discussion, Sue began to see that in fact what she was providing was training; training that would help people build up a picture of their vision, of their ideal world if you like. It is a world that would be personal to each of her training participants but the probable outcome is a world in which everyone is fulfilled and in which there would be greater peace, hence it being a “by-product”.

Sue left our meeting not only having seen how she could benefit from and contribute to Lawyers for Change but also having a sense of her new found business which would also bring greater fun and fulfilment in work whilst also reducing stress levels. This is an example of the often unusual conversations we have with clients and contacts alike. Its what we believe is truly an alternative approach to legal services - adding value.

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