A New Emerging Economy

I believe that there is a new wave of business coming, a business revolution that offers new hope for those who are uncomfortable with globalisation and money-driven business. I say this from the gentle groundswell of businesses approaching us, wanting to make a difference in the world.
I am not referring to revolution that makes making money dirty or wrong. On the contrary, businesses that embrace new approaches such as purpose- and values-driven business and ethical business practices tend to out perform their competitors by as much as 750% in terms of profitability.

Authentic Business
This new revolution has also been called “ authentic business” (Neil Crofts) and involves businesses and teams within them getting clear what their purpose is in life and how it can be fulfilled within the business they work in. The business itself distils the combined purposes to satisfy people’s needs and purpose.

Satisfying Stakeholder Needs
The result is a business that looks to satisfy the needs of all stakeholders, not just the shareholders, in which all those stakeholders have a vested interest in the business succeeding; one in which all employees are highly motivated and have people queuing to join the company.

Enhancing Goodwill
Since at Kaltons we discerned that what we are about is creating relationships that work in all areas of life as part of a personal purpose to help fulfil people’s potential, I have experienced real clarity of purpose and a joy in our work.

Filling the Gap
Once the purpose is found, that is just the beginning - we then looked at where our relationships with stakeholders falls short of our expectations and we constantly become aware of relationships that do not work as well as we like them to but, whether they are personal, internal to Kaltons, with our clients or between clients and third parties, the moment we become aware of the shortfall, we take action to deal with it. This is such a gift to each and every member of our team.

How it reflects in our business is in the creative approaches we bring to our work - in one case, a client in dispute with a business partner was given all the usual and appropriate legal advice but was then empowered by one of our team through coaching that enabled effective relationships to continue in the face of adversity.

Getting Started
If you are inspired by the prospect of taking on a purpose, I strongly recommend reading Neil’s book, "Authentic Business" or Richard Jacobs' book "What's Your Purpose?".